Work
Designing in the real world is not simple.
Every project here started with research. Some shipped. Some didn’t. All of it is evidence of the same standard.
“The skills we teach are too often related to processes and working methods of an age that has ended.”
— Victor Papanek, 1971By the time design starts, the business has already decided the product, the budget, and the timeline. You can do rigorous research, raise the flag, push back — and still watch the organization move forward with the original plan. Every designer faces this. The question is what you do with it.
Three responses to professional design
Become jaded.
Stop fighting. Produce what is asked. Become a shell of who you were before the work started mattering less than the paycheck.
Leave the field.
Get tired of the whole thing. Move into something where the work you do actually ships the way you wanted it to.
Keep fighting.
This is meDo the best job possible no matter what happens. At least you can say you did right by the research. At least the flag was raised.
Selected work
Five projects. The same standard.
AI · Brand Strategy
BrandForge
In DevelopmentA 20-year-old idea pulled from the vault. AI made it buildable. Phase 1 going live. Accepted as a Late Breaking Poster at HCI International 2026.
View Project →
Healthcare · Serious Game
Mythos
In TestingFive years of research. A therapeutic game for children with complex trauma. Still following the method.
View Thesis →
Enterprise · Logistics · Portal
FedEx P&D Portal
Shipped130,000 field personnel. 600 facilities. One place to see every issue before it becomes a bigger one.
View Case Study →
Enterprise · Logistics
Global Air Freight
Design DisconnectView Case Study →
Enterprise · Logistics
Claims Portal
Partially BuiltView Case Study →
06 — Contact
Let’s talk about what your program needs next.
Direct conversation, no pitch deck. Tell me what your program is wrestling with and where it’s behind. I’ll respond with how the method addresses it.
